George Jackson

Go green. Go petrol? Ever since I have heard about the alternative fuel, electric run cars have always been seen as the Eco-friendly option companred to diesel and petrol. However recent research has shown that the Tesla model S P100D, the top of the range electric car, produces 7452 kg more CO2 emissions than a Mitsubishi Mirage and 4014 kg more than a BNW 7 Series 750i xDrive. The Mirage and the BMW both run off alternative fuels and this will have major impact to Tesla’s brand image, as the green image that comes alone side with electric cars is no longer there. The government viewpoint on electric cars is that they are all equally green and this leads to them assuming that they are all Eco-friendly and this is clearly not the case. This is due to the amount of emission used to create the battery, not the running of the car, as it uses 10kg of cobalt per car battery. In the blog I’m going to explore the impact of the research on Tesla’s marketing and brand image Tesla’s brand ...

Inside John Lewis section one In this documentary, a recording team get the chance to look behind the sense of one of the UK’s biggest companies, John Lewis. In the first section, it shows how they dealt with the 2009 recession in the UK and John Lewis Was hit hard as profit were down by over 50% and had massive strains on the business structure. This caused John Lewis to have to make some major changes to the company and one employee at John Lewis said, “the most important aim is to secure long-term success for the business” Andy street. He also believed that the reason for the loses was down to high cost and low sales, so John Lewis aimed to change this. Changing John Lewis’ fashion image   John Lewis is spread into many different markets and their clothes market is one of their weaker ones. This caused a need for change in the image of the fashion side of the business, as John Lewis is seen to have clothing for the older generation rather than the younger one. I thin...

Marketing Mess ups- Business nightmares with Evan Davis In this episode of Business nightmares, Evan Davis analysis how businesses have used marketing to try and improve the brand name and increase sales, but have messed up and coursed the opposite. Marketing can make a business ,if done correctly like Big yellow storage company, who made a marketing advert that showed the customers emotions of being flooded with items without storage. They did this by having everyday items move in a wave like motion in a room and this caused a rocketing increase in sales for Big yellow self-storage units. However, marketing mess ups can lead to bad publicity and massive decrease in sales. Evan looks at some business that were and still are huge in the British market, that have made marketing mess ups and had to deal with the consequences. How bad can a minor marketing mess up really effect the image of a business? Sunny D makes your kids turn yellow! Sunny D was already a very popular product i...

       Monarch Airlines collapses Monarch airlines are a low-cost airline, that operate across Europe and neighbouring countries like Turkey. As they are a low-cost airline, they are in direct competition with Ryanair and easyJet. The controlling shareholder of Monarch airlines is an investment firm called Greybull capital and they rescued them from becoming bankrupt in 2014 by investing more than 75 million into Monarch. With the tough market that the airline trade brings, Monarch airlines are struggling to survive against big airlines like Ryanair and Easy jet for low cost travel. The question is how long will Monarch Airlines survive for?  Monarch administration Monarch airlines fell into administration on October the 2 at 4am, causing 110,000 passengers to become stranded. One of the reason Monarch fell into administration was that the main investor Greybull Capital started to loss chase with the hope of increasing profits for Monarch. I feel that los...